PornoTube is using a clever mouse-over trick to persuade more viewers to click through to their sponsor sites.
As internet users become more web-savvy, they tend to click much less on banners. That’s why embedded affiliate text links on porn blogs convert much better than header or sidebar banners.
Pornotube is adapting to the evolving market by testing embedded calls to action within the videos themselves. When you mouse-over on a Pornotube video, an unobtrusive box pops down that says “Want more? Click here!” If Pornotube continues to use this video-embedded call-to-action technique after a month or two passes , we’ll know that this results in a higher click-through rate. So watch closely and learn, porn tube webmasters.
A weakness that I see with Pornotube’s current embedded call-to-action setup is that it’s not blatant enough. Sometimes it’s more effective to push the customer to take action. The small orange-on-grey text could probably be improved. I would suggest a more emphasized font style with arrows grabbing attention.
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